Vietnam’s ready-meal sector is heating up again after a quiet 2023, driven by young consumers, urban lifestyles, and the rapid rise of modern retail. 

According to FiinGroup’s latest Sector Preview: Ready Meals in Vietnam, the market has reached US$1.1 billion in 2024 and is expected to grow in 2025, with demand fueled by office workers, students, and expanding convenience retail networks. 

Key insights from the report: 

• Fast-expanding industry: 123 domestic manufacturers with 127 production facilities across Vietnam in 2024. 

• Dominated by local players: Abundant local meat and agricultural supply enable domestic producers to stay competitive and expand product lines post-COVID. 

• Market forecast: Expected to hit US$1.23 billion by 2025, reflecting both growing domestic consumption and increased import activity. 

• Emerging flavor innovation: Cheese-infused ready meals are becoming a defining trend, driving premium product innovation. 

👉 Explore how ready-to-eat meals are redefining Vietnam’s food landscape, from convenience to premiumization [HERE]

You can also check out other reports covering key sectors of Vietnam, including Banking, Consumer Finance, Cold Chain, Cement and others on our website: http://fiinresearch.vn 
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